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Why Is Football Viewership Still Growing?

Football is the world’s most popular sport with billions of fans around the world and a legacy that will outlive entire civilizations. The game is still going on strongly in the 21st century and there are a few things that would change.

With the added benefit of soccer betting, the game is actually making even bigger splashes across Asia, Europe, the United States, Africa and beyond. If you were to check soccer Odds 1×2 today you would have tons of worthwhile options to pick from. Yet, the game’s popularity is definitely not predicated on great soccer betting odds.

soccer bar NYC globe

Rather, soccer has been around for a long while, invented in the 19th century and then really picking up throughout the 20th century. What’s more, the game has had many successful players who have not only excelled; they have pushed the limits of the game to demonstrate what it is capable of given a chance.

The question about viewership is one that fascinates, though. Why are more fans tuning in to watch football games even today? Can you attribute it to population growth or just the way the game is winning new fans over?

Interconnectivity and Comforts of Technology

One of the biggest factors for the game’s popularity today is interconnectivity. Soccer may not be big in the United States, for example, but the national women’s team winning the World’s Cup has given it quite a bit of prominence.

British soccer players have been making their way across the pond for a worthwhile and interesting experience, with the likes of David Beckham playing and teaching Americans how to play soccer. Clearly, the United States is another world, but even there the spike in soccer fans is tangible.

Audiences are queuing up to watch soccer games, which may seem a little foreign when you have the National Football League (NFL) and National Basketball Association (NBA) producing quality content, but soccer is still on the up-and-up in North America. In fact, if anything, the game is getting more viewers from that region.

Thanks to the ability to watch any game from anywhere in the world, more people are finding it quite simple to just pay their cable and have access to dozens of soccer games every day. Besides, soccer is a game where nationality doesn’t matter. You may be a little reluctant not to watch NBA games, but with soccer, you can enjoy the EPL, La Liga, and Bundesliga in equal measures.

More Marketing Efforts by Betting Brands

Not least, many brands in Asia and Europe are tying up strategic partnerships with soccer clubs to boost awareness not only for their own brands, but for the soccer clubs they are sponsoring. While betting is clearly not the focal point of fans’ enthusiasm, the simple truth remains that many people are lining up to place a bet on their favorite soccer team.

That is great news for the game, as it continues to post higher level of engagement and this is always something that soccer should be trying to achieve. It has been doing a great job so far.

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