It’s great going outdoors! And more people than ever before are realizing that. In 2021, 54% of Americans over age six participated in at least one organized outdoor recreation activity. And the numbers continue to rise. If you want to use this ever-increasing love of the outdoors to get more club members, here are five tips to promote your outdoor adventure club online.
5 digital marketing strategies to promote your outdoor adventure club
It all starts with eye-catching graphics
Content is king when it comes to online marketing. You can’t just build a website or start a social media page and expect people to come. You need high-quality content to draw them in and keep them interested, and that all starts with eye-catching graphics.
You can use graphics for your website, social media, emails, or any other form of digital marketing you choose to employ. And the best way to design professional graphics without needing professional-level design skills is to use templates.
There are hundreds of sports camp flyer templates online from websites like PosterMyWall that would be a good start for your outdoor adventure club promotions. Simply choose the template that best fits your club, customize the information, and you’re ready to upload to your platform of choice. It’s as simple as that!
Build a great website
Before anyone signs up for your outdoor adventure camp, they’re going to want all the details they can get. Where do you meet? What activities will you do? How much does it cost? There are plenty of questions that need to be answered before someone attends your camp. Make it easy for potential members to learn about your camp with a well-designed website.
Your camp’s website should be your online marketing home base. Every piece of digital content you post online should lead back to your website. That’s where people will read about your camp, look at pictures and videos, ask questions, and even sign up to join your club.
When designing your website, be sure to answer any and all questions potential members might have. And just in case you miss something (which will happen), be sure to include your contact information so people can easily reach out. Finish it all off with photos of the activities and plenty of the graphics you created with the sports camp flyer templates.
Create engaging social media content
Social media is a force in the world of digital marketing. With over 72% of the entire U.S. population using at least one form of social media regularly, it’s a powerful way to reach nearly all of your target demographic!
However, because there are so many users, millions of posts are uploaded to social platforms every day. It’s easy for your content and online marketing materials to get lost in the mix. That’s why it’s so important to post only high-quality content.
Luckily for you, it’s easy to get engaging content for your outdoor adventure club. Just take plenty of pictures and videos of people enjoying your outdoor activities! It’ll look like so much fun that everyone who sees your social content will want to sign up. Just remember to be consistent and post plenty of content so nobody can miss your amazing posts.
Partner with other organizations
Marketing doesn’t have to be a solo effort. You can partner with other local organizations to greatly expand your marketing reach.
For example, if your outdoor adventure club caters primarily to school-age kids, work with local schools to see if they’d be willing to share your content on their social media channels or even put a link to your website on the school’s homepage.
Think about the type of person who would want to join your club and try to partner with organizations that also cater to that demographic. The closer the match, the more effective your marketing partnership will be!
Start an email marketing campaign
Just because email might be the oldest form of online communication doesn’t mean it’s obsolete. Email is still one of the most effective forms of digital marketing, with an impressive average return on investment of $36 for every $1 spent!
The real power of email marketing is that you can keep up with existing adventure club members. They already signed up for your club once; there’s a good chance they’ll do it again!
Whenever you have another adventure organized and ready, send a quick email to your subscriber list to let them know about it and how to sign up.
And just like with social media, make sure to send regular emails to keep your contact list up to date. You don’t want them to forget about you! Most marketing experts suggest sending between two and four emails per month to keep your brand top of mind.
Enjoy more outdoor adventures
More and more people are looking for fun outdoor activities to enjoy. Why shouldn’t they enjoy yours!? When you’re ready to promote your outdoor adventure club, start by creating eye-catching graphics, build the perfect website, post engaging content to social media, partner with similar organizations, and start an email marketing campaign.
When all your online marketing efforts work together, you’ll be able to show more people than ever before how great the outdoors really are!