Sports bars are among the go-to places to meet, catch the latest game, and enjoy their favorite foods and drinks. However, operating a successful business requires you to go beyond the classic sports-watching and offer something that makes you beat the competition. If you own a local sports bar, below are creative ideas to increase your game and attract more clients.
Offer More Activities to Clients
Game-watching is the backbone of any sports bar. However, there isn’t going to be a game every day. To remain relevant and in operation for the entire week, you must give your clients a reason to visit your place. That means you must offer additional activities to significantly attract a wider audience and enhance your location’s experience. These include live music, comedy nights, and indoor games. More activities will create an interactive space for your clients, widening your profit margin.
You can build a soccer field to organize minor weekly community leagues and viewing parties if you have ample space. These will encourage community engagement, translating to repeat visits and more businesses. However, remember to invest in high-quality supplies for indoor soccer fields, such as walls, storage units, and balls. In addition, be sure to include sports-themed decor for a more interactive environment.
Introduce Customized Drink and Food Menus for Game Days
A tailored menu enhances the game-day experience, giving your clients a reason to choose your bar over others. Offering customized foods and drinks tailored to specific events makes the day worth remembering. Some creative ideas include adding drinks named after teams, players, or sports terminology to the menu. You can also introduce unique dishes for significant sports like the World Series or Super Bowl.
Customized menus offer an opportunity for upselling and customer interaction. For the best sports bar experience, remember to rotate the menu items based on the sports calendar to provide fresh and exciting drinks and foods every season. You can also offer bundled packages like a game-day platter with appetizers, drinks, and desserts. Market your specials on social media, including behind-the-scenes videos of your menu preparation. This will build trust in your prospective clients, creating a broader customer base.
Offer Exclusive Club Memberships
Exclusive memberships can foster customer loyalty and provide a steady flow of income. You can create a sense of belonging among your patrons through unique treatment and perks, who can act as your bar’s ambassadors. Some membership benefits you can offer include reserved seats, discounts, and merchandise for your members. Allowing early booking during special events is another way to encourage your clients to sign up for club membership.
Membership programs make your long-term customers feel part of the investment. This leads to consistent foot traffic, mainly through referrals. However, remember to offer value and emphasize how the program can save your clients. You should also provide different membership levels that cater to all budgets and preferences.
Endnote
Running a successful sports bar requires owners to embrace creativity and go beyond traditional services. By introducing more activities, customizing menus, and offering exclusive membership programs, you can effortlessly stand out in a competitive market and enhance your customer experience. However, always research what works for most clients before implementing it.
The published material expresses the position of the author, which may not coincide with the opinion of the editor.